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Jenica Bridges is an AI Sales Trainer and Fractional AI Sales Strategist with over 15 years of enterprise B2B sales experience across CPG, food and beverage, and commercial retail. She has held roles in account management, sales planning, sales enablement, and sales leadership at Ball Corp, Mars Wrigley, Haribo, Perfetti Van Melle, and PepsiCo.

She now teaches B2B sales teams and growing brands how to replace manual sales workflows with practical AI approaches that are repeatable and grounded in real sales context.

She recently served as Subject Matter Expert for Ziplines Education's AI for Sales program, scripting and teaching two full training modules: Accelerate Prospecting with AI and Work Smarter Across the Funnel with Agentic AI.